Pelican Products, Inc. Introduces New Lineup of Rugged Phone Cases
TORRANCE, CA — April 18, 2014 – Pelican Products, Inc., the global leader in the design and manufacture of high-performance protective cases, today announced the launch of a new line of rugged phone cases for both the Apple iPhone® 5/5s and Samsung Galaxy S®5 smart phones. These cases will be made available exclusively at AT&T retail stores and at att.com/pelican.
Backed by Pelican Products’ Legendary Lifetime Guarantee of Excellence, the initial product lineup will include a Pelican ProGear™ Voyager™ Case for the Samsung Galaxy S 5 and AppleiPhone 5/5s, as well as a Pelican ProGear™ Protector™ Case for the Samsung Galaxy S 5.
“Pelican’s products have been a trusted brand for over 35 years with first responders, military personnel, photographers and outdoor enthusiasts,” said Lyndon Faulkner, President and CEO of Pelican Products, Inc. “This dynamic new line up is a significant extension to those existing channels, allowing consumers to enjoy the same extreme protection in a new design for their smartphones.”
Pelican ProGear Voyager Case
Matching the sleek precision of the Samsung Galaxy S 5 and iPhone 5s, the Pelican ProGear Voyager Case is slim and lightweight without sacrificing protection. Featuring multiple layers of rigid polycarbonate and energy-absorbing TPR, the Pelican ProGear Voyager Case provides 360 degree protection. Engineered to military (MIL-SPEC) standards, the case will also protect the device against drops and sharp-edged attacks to the screen. The Pelican ProGear Voyager Case includes a detachable, spring-loaded belt clip holster for easy access and is available in a variety of color combinations at an MSRP of $50.00. These cases are available for sale now at AT&T stores and at www.att.com/pelican.
Pelican ProGear Protector Case
To guard smartphones from daily drops and typical wear and tear, Pelican Products’ engineers have created two levels of protection in the Pelican ProGear Protector Case for the Samsung S 5. Its first line of defense is a tough, shock-deflecting outer shell that saves the device’s glass face from direct impact on flat surfaces. The second level is a soft, elastomeric interior lining to protect the device from scratches and impact. Additionally, the outer shell has a smooth finish to allow the case to slide easily into pockets and bags. The Pelican ProGear Protector Case is available in Black/Charcoal at an MSRP of $40. These cases are available for sale now at AT&T stores and at www.att.com/pelican.
“According to The NPD Group, protection and durability/quality are the most important features to customers when looking to purchase phone cases,” explained David Becker, Pelican Products’ Vice President of Sales, Consumer Electronics. “With the increasing importance of smartphones in our culture, protecting them in the most fashionable, yet toughest covers is a must.”
Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.